CORPORATE SOCIAL RESPONSIBILITY IN PAKISTAN: ITS STATUS AND WAYS FORWARD

Mushtaque Ali Jariko
Tom Børsen
Aalborg University
Ashique Ali Jhatial
University of Sindh, Jamshoro

ABSTRACT

Most developing nations including Pakistan employ Corporate Social Responsibility (CSR) philanthropically which only expands a fraction of the CSR landscape. The philanthropic CSR activities include providing medicines to hospitals; giving scholarships to students; providing the relief funds during natural catastrophes; and contributing in community development programs. The present study investigates how United Nations’ Global Compact (UNGC) principles have been employed in developing countries including in a Pakistani context. It also presents a number of other CSR approaches and shows how these approaches can help companies to renew their current CSR activities. The study constructs a roadmap for implementing CSR in publicly-owned and private companies in Pakistan. A roadmap of CSR if adopted by public and private companies in Pakistan can be a breakthrough in the field of CSR, as they can have both financial and social benefits.

Keywords: Corporate social responsibility developing countries, roadmap, publically-owned companies, private companies, societal problems, Pakistan