USING GAPS ANALYSIS TO EXAMINE SERVICE QUALITY IN HOSPICE CARE DELIVERY
Brian L. Matthews Jamie L. Daigle Texas A&M University-Texarkana, USA ABSTRACT Using gap analysis, this research study examined service quality in the hospice care delivery process. A sample of informal caregivers (ICs) were interviewed using a self-structured questionnaire to glean their attitudes toward evident infractions in hospice care delivered by a hospice interdisciplinary team (IDT). […]
FACTORS AFFECTING FACEBOOK ADVERTISEMENTS: EMPIRICAL STUDY
Stephen L. Baglione Katen Amin Antron McCullough Saint Leo University Louis Tucci The College of New Jersey ABSTRACT The purpose of this study was to investigate the influence of personality, the importance of Facebook, reference groups, and perception about the ethics of targeted advertising upon users’ attitudes toward advertising shown on Facebook. Using a sample […]
THE INFLUENCE OF PERCEIVED QUALITY ON CONSUMERS TO PURCHASE ORGANIC OR CONVENTIONAL TOMATOES
Scott Grant Eckert Post University ABSTRACT The consumer uses or fails to use intrinsic or extrinsic product attributes of tomatoes in the consumer’s purchasing intention. This study explores the perceived quality factors influencing the intention of consumers to purchase organic, as opposed to conventional tomatoes, in the state of New Jersey. The methodology builds on […]
GENERATIONAL DIFFERENCES IN THE PERCEIVED IMPORTANCE OF TRAVEL PACKAGE ATTRIBUTES: EXPERIENTIAL VS FUNCTIONAL EMPHASIS
Ronald G. Drozdenko Donna R. Coelho Western Connecticut State University ABSTRACT Millennials are reported to place more value on life experiences compared to other generations. The objective of this study was to determine if and how that potential generational attitudinal difference applies to the travel industry. Specifically, the perceived importance of different travel package features […]
THE EFFECT OF ETHNOCENTRISM ON PURCHASE INTENTIONS OF PRODUCTS: THE ROLE OF PRODUCT ACCEPTANCE AS A MEDIATOR
Miguel Angel Sahagun High Point University Arturo Z. Vasquez-Parraga University of Texas Rio Grande Valley ABSTRACT This study investigates the effects of ethnocentrism on the purchase intention of products. It also tests the role of product acceptance as mediator of the relationships between ethnocentrism and purchase intention. A 2×2 quasi-experimental cross-sectional between subjects research design […]
VISITOR SATISFACTION LEVELS AT SOUTHERN UTAH NATIONAL PARKS AS THE NUMBER OF VISITORS INCREASES
Emmett Steed Michael Kroff Kelly Goonan Southern Utah University ABSTRACT This study investigates the visitors’ satisfaction levels to find out if satisfaction levels were decreasing due to the increased visitation levels at southern Utah national parks, which had experienced double digit visitation increases the past two years. The parks included in this study are Arches […]
SMALL BUSINESS: TRADE SHOW FACTORS OF SUCCESS
Carolyn Edwards University of Maryland University College ABSTRACT The traditional brick and mortar business has been decreasing for many local and small business owners. Entrepreneurs have had to find creative ways to minimize costs while increasing sales. The internet with its multibillion dollar online sales industry has served as a vehicle to accomplish this goal, […]
WHAT DO BUSINESS PROFESSIONALS SAY ABOUT FORECASTING IN THE MARKETING CURRICULUM?
J. Holton Wilson Samuel A. Spralls III Central Michigan University ABSTRACT The purpose of this research is to report the results of a study with business professionals concerning forecasting’s role in marketing. The objectives are to: (1) report on how business professionals perceive the usefulness of common forecasting methods, (2) report on their satisfaction with […]
