SEASONAL DIFFERENCES IN ORIGIN, DESTINATIONS, ACTIVITIES AND EXPENDITURES OF CENTRAL AND SOUTHERN UTAH VISITORS

Emmett Steed

Wayne Roberts

Briget Eastep

Southern Utah University

ABSTRACT

In 2010-2011, the Southern Utah University Hospitality Research Center joined with the

Utah Office of Tourism to explore various characteristics of visitors to Central and Southern

Utah. This study focuses on one of the study’s research questions, which was the seasonal

differences of visitor origin, destinations visited, activities selected and expenditures. Chi-square

and ANOVA tests were conducted to determine differences. Many significant differences were

detected, and many similarities were discovered.