ARE THE LEBANESE FIRMS COPYING WITH THE GLOBAL PRESSURE?

Victor Bahhouth Christopher Ziemnowicz

The University of North Carolina – Pembroke

 Yussef Zgheib

Notre Dame University – Lebanon

ABSTRACT

Almost all business activities in Lebanon take the form of family owned small business type. Lebanon took advanced steps on globalization issues and entered into open trading activities, which makes its firms subject to global competition. In developed nation, small businesses are facing these challenges by lowering their cost, improving quality and adopting sophisticated high technology. Logistic strategies are one way these firms are using to overcome these challenges. The purpose of this paper is to explore the use and the role of logistic strategies by small businesses in Lebanon. It will focus on the way these businesses are adopting with the global requirements. Results showed evidence that the Lebanese small businesses exhibited a little use of logistic strategies, which put them on a competitive disadvantage in facing the global challenges.