FACTORS INFLUENCING SERVICE INNOVATION AND BUSINESS PERFORMANCE OF SPA FOR HEALTH IN THAILAND: EMPRICAL STUDY
Samorn Deesomlert Sudaporn Sawmong Eastern Asia University, Thailand ABSTRACT This study analyzes factors influencing the business performance of spas for health in Thailand, and presents a model of market orientation, service orientation and organizational factors that influence service innovation and business performance of spas for health in Thailand. Results show that market orientation directly influenced […]
FORECASTING THE PRICE OF CRUDE OIL USING ARTIFICIAL NEURAL NETWORKS
Hassan Khazem Nova SouthEastern University Abdelkader Mazouz Hamdan Bin Mohamed University ABSTRACT Crude oil is the commodity de jour and its pricing is of paramount importance to the layperson as well as to any responsible government. However, one of the main challenges facing econometric pricing models is the forecasting accuracy. Historically, linear and non-linear time […]
THE ANTECEDENT EFFECTS OF SMS MARKETING ON CONSUMER INTENTIONS
Denny McCorkle University of Northern Colorado Vytautas Jurkus Vilte Auruskeviciene ISM University of Management and Economics James Reardon University of Northern Colorado ABSTRACT The main objective of this research is to discover what factors (dimensions) influence consumers’ attitudes towards mobile marketing and how they affect behavioral intentions. A review of the literature identified several potential […]
ACHIEVING STRATEGIC SUPPLIER LEVERAGE FOR SMALL ENTERPRISES BY USING PURCHASING DEVELOPMENT AND COMPLEXITY
Jeffery Adams Jonathan Davis Gary Stading Ralph G. Kauffman University of Houston-Downtown ABSTRACT Small and medium enterprises (SMEs) do not always have the purchase power of large companies to leverage lower prices through quantity discounts. Small organizations have to look for alternatives to offset buying gains enjoyed by larger multi-national enterprises (MNEs). SMEs need development […]
DO WOMEN PERCEIVE GENETICALLY MODIFIED FOOD DIFFERENTLY THAN MEN?
Howard G. Ling Marilu E. Santos University of North Carolina at Pembroke Michael Poletti Fayetteville State University ABSTRACT Foods derived from genetically modified (GM) crops and have been a part of the food chain in the United States for more than a decade while incurring little of the controversy exhibited in European countries. GM crops […]
MANAGING EXPECTATIONS: A FOCUS ON EFFECTIVE SERVICE RECOVERY MECHANISMS
Akins T. Ogungbure Troy University ABSTRACT Given the importance of superior customer service and the competitive nature of the Internet-based service encounters, this study examines how service providers manage service recovery and the type of mechanisms that are provided to the customers. The study explores some of the importance of the service recovery mechanisms as […]
EVALUATING ECONOMIES OF SCALE IN INDIAN COMMERCIAL BANKS USING DATA ENVELOPMENT ANALYSIS
D.K. Malhotra Philadelphia University Rashmi Malhotra Saint Joseph’s University ABSTRACT This study uses data envelopment analysis to evaluate the economies of scale of commercial banks in India. This study looks at the variations in the scale efficiency of thirty five Indian commercial banks with regard to their operating expenses, employee costs, selling and administrative expenses, […]
GENDER STEREOTYPES IN GIFT PURCHASING AND GIVING IN THE CHINESE CONTEXT
Han Yan Joyce Zhou Jun Yu Emporia State University ABSTRACT This research explores gender stereotypes that existed in gift purchasing and giving within the Chinese context. A qualitative approach combined with a projective method was adopted to examine the narrative data collected. All the respondents for this research are Chinese female consumers, who provide a […]
DOES REGRET OF INACTION AFFECT SUBSEQUENT BUYING DECISIONS?
Kenneth V. Henderson Barbara Lyons Morehead State University ABSTRACT This exploratory paper discusses an overlooked area in consumer behavior research, the no buy decision in consumer decision-making. It is proposed that a no buy decision can lead to non-purchase regret and this will affect subsequent purchase/non purchase behavior. Several propositions regarding non-purchase regret are explored. […]
