SEASONAL DIFFERENCES IN ORIGIN, DESTINATIONS, ACTIVITIES AND EXPENDITURES OF CENTRAL AND SOUTHERN UTAH VISITORS
Emmett Steed Wayne Roberts Briget Eastep Southern Utah University ABSTRACT In 2010-2011, the Southern Utah University Hospitality Research Center joined with the Utah Office of Tourism to explore various characteristics of visitors to Central and Southern Utah. This study focuses on one of the study’s research questions, which was the seasonal differences of visitor origin, […]
MISSION STATEMENT THEORY AND PRACTICE: A CONTENT ANALYSIS AND NEW DIRECTION
Meredith E. David Baylor University Forest R. David Strategic Management Textbook Author Fred R. David Francis Marion University ABSTRACT This study provides a theoretical foundation for researchers to examine mission statements from a customer perspective, although historically these statements have been used almost exclusively in a management context. A content analysis of nine mission statements […]
THE MODERATING ROLE OF COUNTRY INSTITUTIONAL PROFILE ON THE ENTREPRENEURIAL ORIENTATION– PERFORMANCE RELATIONSHIPS IN THE SERVICE INDUSTRY
Musa Dwairi Iman Akour Wiley College ABSTRACT This study aims to offer empirical evidence pertaining to moderating role of country institutional profiles (CIP) on the effect of entrepreneurship on the performance of the banking industry within the context of an emerging market, namely Jordan. The difference in emerging market characteristics and values from that of […]
THE CONNECTION BETWEEN TRAINING, ELECTRONIC ORDERING, STRATEGIC ALLIANCES AND SUPPLY CHAIN PROCUREMENT EFFICIENCY: AN EMPIRICAL STUDY
Kathie J. Shaffer Peggy M. Dalton Frostburg State University ABSTRACT This study investigates the relationship between total procurement spending per procurement employee (a proxy variable for supply chain efficiency) and the average annual spending on training per procurement employee, the percent of procurement spending via e- activities, and the percent of procurement spending via strategic […]
CALIFORNIA PROPOSITION THIRTY SEVEN: IMPLICATIONS FOR GENETICALLY MODIFIED FOOD LABELING POLICY
Howard G Ling University of North Carolina at Pembroke Joseph P. Lakatos Western Carolina University ABSTRACT Foods derived from genetically modified (GM) crops include fruits, vegetables and grains and are the result of a process by which foreign genes are spliced into a related or non- related species resulting in a genetically modified organism. GM […]
BOUTIQUE CLOTHING STORES AND MATERIALISM
Kenneth E. Clow Henry S. Cole Tom DeNardin University of Louisiana at Monroe ABSTRACT This study examines the impact of materialism on local boutique clothing stores. Local boutique owners are challenged with competition, not only from large retail chains but also the Internet. Understanding consumer behavior and what drives patronage can help small boutiques survive […]
ARE SMARTPHONES A SMART MARKETING BUY?
Stephen L. Baglione Saint Leo University ABSTRACT The study assesses undergraduate students’ perceptions about smartphones and their uses from a marketer’s perspective. Almost two-thirds have used their smartphones for purchases, mostly purchasing apps, music and videos, and entertainment tickets. The dollar amount spent is low. Smartphones are seen as saving time and money when shopping […]
ENHANCED CUSTOMER SATISFACTION IN THE WAKE OF BANKING LIBERALIZATION: THE SINGAPOREAN CASE
Ramin Cooper Maysami Jackson State University Valerie Priscilla Goby Zayed University Edwin Clifford Mensah University of North Carolina at Pembroke ABSTRACT The aim of this study is to assess the impact of financial liberalization in Singapore on retail bank consumer satisfaction. Working on the hypothesis that financial liberalization in Singapore has led to heightened competition […]
