A BUSINESS MODEL DESIGNED TO TAP INTO THE BOTTOM OF THE PYRAMID
Sarena Garcia-DeLeone American corporation in Seattle, Washington Shahram Taj Lawrence Technological University ABSTRACT The purpose of this study is to share a business model innovation targeting the Bottom of the Pyramid (BOP), offering apparel products designed with affordability. This model was proposed to a large Western apparel company and suggested as a separate brand that […]
THE RELATIONSHIP BETWEEN SELECTED SERVICE QUALITY FACTORS IN TURKISH MUNICIPALITIES AND CUSTOMER SATISFACTION
Salih Kenan Şahin Ercan Ergün Gebze Technical University ABSTRACT Quality, in perspective of municipalities as public organizations, means to understand expectations and perceptions of customers who enjoy services and to meet their expectations. Efforts to meet customer expectation as the customer is perceived can be done if municipalities employees have proper service quality dimensions. This […]
FORECASTING IN THE MARKETING CURRICULUM
Mary Beal University of North Florida J. Holton Wilson Central Michigan University ABSTRACT Forecasting plays an important part in marketing by helping businesses provide consumers with the right product at the right place at the right time and at the right price. The authors of this study analyze evidence from forecasters, marketing managers, faculty, and […]
WIN OR LOSE, IT’S THE CASINO EXPERIENCE THAT GAMBLING HOTEL GUESTS VALUE MOST
Jonathan Barsky Thomas Maier University of San Francisco ABSTRACT Why do people continue to gamble when the overwhelming likelihood is that they will lose money? It is widely known that ‘the house always wins’ and the odds are favored against the player. Little, if any, research has been conducted on casino loyalty behavior associated with […]
ARE CONSUMERS WILLING TO PAY A PRICE PREMIUM TO SHOP LOCALLY?
Tom DeNardin Henry S. Cole Kenneth E. Clow University of Louisiana at Monroe ABSTRACT This study examines the price premium individuals are willing to pay to support locally- owned clothing boutiques. Consumers’ level of local shopping loyalty, impulsive buyer behavior, materialism, and attitude towards boutiques were included in the examination of this study. A convenience […]
A DATA TO TEXT FRAMEWORK FOR DESCRIBING REGRESSION MODELS: AN OPTIMIZATION APPROACH FOR CONTENT DETERMINATION
Majed Bokhari James Curry Ashraf El-Houbi Hsing-Wei Chu Alberto Marquez Xinyu Liu Lamar University ABSTRACT Linear regression models are a common approach to analyzing data. This study explores constructing a generic text document to describe linear regression models using Natural Language Generation. A series of functions were developed in this research to explain a regression […]
FRANCHISING AS ORGANIZATIONAL FORM IN BUSINESS AND POLITICAL ORGANIZATIONS
John Davies Victoria University of Wellington ABSTRACT This study builds on prior work exploring franchising as organizational form using a systems approach, and extends that work from the domain of business to political organization. In particular, the study demonstrates how empirical insights about franchising can be reinterpreted using systems concepts embedded in Beer’s viable systems […]
THE EFFECT OF E-SHOPS’ SERVICE QUALITY ON LITHUANIAN CONSUMERS’ PURCHASE INTENTIONS
Vida Škudienė Šarūnas Čertokas ISM University of Management and Economics Denny McCorkle James Reardon University of Northern Colorado ABSTRACT The literature on e-commerce revealed that most significant e-service quality dimensions are considered influential on customer satisfaction and the decision of intention to purchase. The aim of this study is to examine e-shops’ service quality influence […]
CONSUMERISM AND THE PORTRAYAL OF CARS IN RUSSIAN MEDIA: MARKETING IMPLICATIONS
Jean-Luc E. Grosso Sherry S. Grosso University of South Carolina Sumter Teresa L. Smith University of South Carolina Columbia Vincent J. Grosso College of William and Mary ABSTRACT This study focuses on the portrayal of automobiles in Soviet and Russian movies. This study provides evidence that cars were and are still favored to provide political […]
INTERNATIONAL MARKETS FOR DIVERSE REGIONAL MANUFACTURING CLUSTERS
Ralf Wilhelms Letitia Phillips Lake Superior State University ABSTRACT Rural areas encounter challenges to economic growth in a knowledge-based economy. The limited capacity to reach economies of scale and declining populations are at the core of the underperformance of rural economic development. The two main industries present in rural areas are agriculture and manufacturing. This […]
