IJMMDS.V1.N1.2021

EXAMINING THE NEW COVID-19 CONSUMER SEGMENTS, RISK ATTITUDES, AND CONSUMER DEMOGRAPHICS IN AN EMERGING MARKET: THE CASE OF TURKEY

Tulay Korkmaz Devrani Baskent University Zeliha Eser Baskent University Musa Pinar Valparaiso University ABSTRACT There is no doubt that the Covid-19 pandemic has caused important changes and new trends in all facets of people’s lives t hat created perception of new normal. Utilizing participants from five developed nations (United States, Canada, United Kingdom, France, and […]

By Iabpad | IJMMDS.V1.N1.2021
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INTERACTIVE CLUSTERING TOOLS IN MICROSOFT EXCEL PART 1. HIERARCHICAL CLUSTERING

Levon R. Hayrapetyan Houston Baptist University ABSTRACT Hierarchical clustering is one of the most commonly used clustering methods in data mining and involves creating clusters in predetermined, bottom-up order. The result is usually presented in a dendrogram and most of software packages present the final dendrogram. In this study, an interactive method is developed which […]

By Iabpad | IJMMDS.V1.N1.2021
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THE EFFECT OF CORONAVIRUS PANDEMIC ON THE GOING CONCERN OF AIRLINE AND HOSPITALITY INDUSTRIES

Thanh Bui Wilkes University, PA Sang Tran Maryville University, MO Hoa Pham Management Consultant ABSTRACT Coronavirus disease (COVID-19) originally emerged in Asia in 2019. The virus has spread to almost all continents leading to negative social and economic effects in many countries. Amid the Covid-19 pandemic, many businesses globally have been seeing a sharp decline […]

By Iabpad | IJMMDS.V1.N1.2021
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CUSTOMERS PERCEPTION OF HOTEL SERVICE QUALITY IN BATON ROUGE METROPOLITAN AREA IN LOUISIANA: HOTEL REBRANDING DURING COVID-19 PANDEMIC

Aloyce R. Kaliba Southern University and A&M College ABSTRACT The COVID 19 pandemic has led the world into a sudden economic downturn, especially the leisure and hospitality industry which has the hardest hit. Many hotels are finding themselves empty with a seamount budgetary impact. As the economy starts to reopen, hotel rebranding is the first […]

By Iabpad | IJMMDS.V1.N1.2021
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LIFESTYLE CHARACTERISTICS AND EMPLOYMENT DISCRIMINATION: I HAVE GOT MINE WHILE YOU ARE ON YOUR OWN

Stephen C. Jones Tracy L. Cole Daniel T. Warwick Arkansas Tech University ABSTRACT While employees are legally protected against discrimination based on race, color, religion, sex, national origin, and disability in the United States, employees in many jurisdictions have no protection against “lifestyle discrimination” based on characteristics or activities such as smoking, gambling, or social […]

By Iabpad | IJMMDS.V1.N1.2021
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THE RELATIONSHIP BETWEEN RISKY BEHAVIOR AND HAPPINESS IN THE WORLD OF COVID-19: OVERBLOWN PANDEMIC IS A MODERATOR

Michael Frechette Sacred Heart University ABSTRACT During the COVID-19 pandemic, markets have embraced social distancing protocols to varying degrees. A survey of American and Canadian consumers was used to examine the relationship between risky social distancing behaviors and self-reported well-being (i.e., happiness). A regression analysis found that the incidence of risky social distancing behaviors did […]

By Iabpad | IJMMDS.V1.N1.2021
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DO THE INTELLECTUAL STIMULATION AND CONTINGENT REWARD BEHAVIORS MODERATE THE RELATIONSHIP BETWEEN THE LEVEL OF TEAM ACCEPTANCE OF INTRAGROUP CONFLICT AND TEAM COHESION?

David Notgrass Patty Notgrass Christi Foster Tarleton State University ABSTRACT This study examined the moderating effects of the levels of the team leader’s use of intellectual stimulation and contingent reward behaviors on the relationship between the team’s level of acceptance of team intragroup conflict and the team’s level of cohesion. Using data from small, fast-forming, […]

By Iabpad | IJMMDS.V1.N1.2021
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