DOES ONLINE CONVENIENCE MAKE YOU WANT TO BUY MORE? SOCIAL PRESENCE AND PURCHASE INTENTION IN SOCIAL COMMERCE
Jie Yang Lea Prevel Katsanis Jordan LeBel Concordia University ABSTRACT This research study employs the engagement-generation process to examine how social presence and shopping convenience affect consumer participation in a social commerce (s- commerce) context. RED, a novel social commerce app with features do not present in other similar apps, is used to determine whether […]
SHEN YUN PROMOTION: ARTS MARKETING IN THE REALM OF THE DIVINE
Frank Tian Xie University of South Carolina Aiken Xia Zhou Commonwealth University of Pennsylvania ABSTRACT A study by Rand Corporation in 2001 showed that between 1982 and 1997, nonprofit performing arts organizations proliferated. But their average revenues had declined, and the average size of nonprofit performing groups was getting smaller as well. In the meantime, […]
BUYER BEWARE: THE INFLUENCE OF ONLINE REVIEWS ON THE CONSUMER’S WILLINGNESS TO BUY
Trish Petak Kansas Wesleyan University ABSTRACT Eighty percent (80%) of Americans shop online and most shoppers shop online daily or weekly. Of the large percentage of Americans who shop online, the vast majority of those same consumers read “online reviews” prior to a first-time purchase of a product or service. This study proves that consumers […]
CTOR INVESTMENT RETURNS ON U.S. POSTAGE STAMPS: AN ANALYSIS OF EBAY AUCTIONS AND DEALER ADVERTISEMENT PRICES
Larry R. Woodward Paul W. Grimes Myles Clark Pittsburg State University ABSTRACT Investing for retirement typically involves building a portfolio of stocks, bonds, money- market securities, real estate, precious metals, etc. Some investors choose to add collectibles such as coins, rare art, and rare stamps to diversify their portfolios. Financial investments in rare collectible stamps […]
ORGANIZATIONAL LEARNING: A MULTILEVEL PERSPECTIVE
Agnieszka Skuza Habte G. Woldu Shawn Alborz The University of Texas at Dallas, USA ABSTRACT This study investigates the multilevel factors that contribute to the development of a learning organization. An exploratory approach was adopted using focus group interviews conducted with a higher-ranking manager, drawn from various corporations in Poland, Central and Eastern Europe’s (CEE) […]
