A CHARACTER ETHICS APPROACH TO PURPOSE WASHING IN FINANCIAL SERVICES ADVERTISING: THE CASE OF ONE GOOD THING ADVERTISING CAMPAIGN
Noel Murray Chapman University ABSTRACT This study uses a Character ethics framework to analyze purpose-washing in financial services advertising. Advertisers increasingly face a balancing tightrope. They must navigate between pressures to publicly side with the core values of their customers on social issues versus risk stigmatization backlash when accused of hypocrisy. A recent ad campaign […]
THE FUTURE OF WORKPLACE POST COVID-19: BENEFITS FOR EMPLOYERS AND EMPLOYEES, CHALLENGES AND HOW TO OVERCOME THEM
Ernesto Escobedo Teresa Lao Walden University Diana Garza University of the Incarnate Word ABSTRACT The workplace of the future has changed drastically after the Covid-19 pandemic. Organizations are navigating the process of accommodating employees’ needs, especially since many have become accustomed to working from home. Successful companies need to invest time and adapt to change. […]
DOES THE PHARMACEUTICAL SALES REPRESENTATIVE’S EXPERIENCE WITH NEW PRODUCT LAUNCHES INFLUENCE HIS OR HER PREFERENCE?
Jenna L. Potokar North Central College, Naperville, Illinois Dale Mancini Antoine Wilson Saint Leo University, Saint Leo, Florida ABSTRACT New product launches are standard throughout the pharmaceutical industry often creating stressful and tense work environments. Many corporate goals, pressures, and expectations have led managers to utilize an “authoritarian leadership approach” which may negatively impact the […]
REVIEW AND ANALYSIS OF THE STIMULUS RESPONSE IN CONSUMER BEHAVIOR, ORGANIZATIONAL CULTURE AND LEADERSHIP THEORY
Victoria Hochreiter Cynthia Benedetto Marc Loesch University of Latvia, Riga, LV ABSTRACT The stimulus response model developed by Mehrabian and Russell in 1974 is a guiding principle of environmental psychology theory and transfer from consumer to organizational behavior. The stimulus response model suggests that internal feelings or behavior of a person are caused by stimuli […]
THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND INDIVIDUAL EXTRA EFFORT: SERVANT LEADERSHIP AS A MODERATOR
David Notgrass Tarleton State University Patty Notgrass Irving TX ISD (Retired) ABSTRACT This study examines the relationship between the leaders’ use of transformational leadership (composite) and followers’ extra effort to find out if the levels (high and low) of servant leadership moderate this relationship. This study also examines the relationship between the four concepts of […]
