STUDENTS’ PERCEPTION OF INTERNATIONAL BUSINESS CURRICULUM IN CHINA

Victor Bahhouth
John E. Spillan
University of North Carolina – Pembroke
Jocelyne Bahhouth
Bladen Community College – Bladen
Lin Liang
Southwest Petroleum University, Sichuan, China
ABSTRACT
Economic development depends on business education for a thriving and secure society.
A skilled work force that can create, innovate and increase business opportunities fosters an
environment of prosperity that provides jobs and enhances the quality of life among its citizens.
This study examines the environment, content, and delivery of business education in China. It
analyzes curriculum content and the students’ perceptions of the value and applicability of the
curriculum. It also explores the shift in emphasis towards an international perspective in curricula
and its importance for the academicians as well as practitioners to understand the methods,
techniques and activities that are being used to prepare the future business work force. This study
presents ideas and perspectives about how business and international curricula in China are
perceived.