THE MODERATING ROLE OF COUNTRY INSTITUTIONAL PROFILE ON THE ENTREPRENEURIAL ORIENTATION– PERFORMANCE RELATIONSHIPS IN THE SERVICE INDUSTRY

Musa Dwairi

Iman Akour

Wiley College

ABSTRACT

This study aims to offer empirical evidence pertaining to moderating role of country

institutional profiles (CIP) on the effect of entrepreneurship on the performance of the banking

industry within the context of an emerging market, namely Jordan. The difference in emerging

market characteristics and values from that of developed markets expected to pose challenges for

the relationship. Discrepant evidence has started to accumulate about the direct performance

effect of entrepreneurial orientation by transnational and national organizations in emerging

markets countries. Researchers have begun to explore the roles of the country institutional

profiles (CIP) in influencing entrepreneurial orientation – performance relationship. Despite

research calls to investigate the roles of country institutional profiles on the effectiveness of

entrepreneurship as an organizational strategy, no empirical study has yet been undertaken in the

Jordanian emerging market. This study was a step in this direction. It. Attempted to specify and

test the country institutional profiles as a potential moderator of the performance implications for

entrepreneurial orientation in the Jordanian banking industry. Findings strongly support this

assertions and offer new directions for future research.