PREDICTING CORPORATE FINANCIAL DISTRESS: AN EMPIRICAL STUDY
Syed Kazmi D.K. Malhotra Thomas Jefferson University ABSTRACT Although the number of businesses filing for bankruptcy has declined in recent years, academic and practitioner interest in bankruptcy continues to dominate the literature. This study uses a multiple discriminant analysis model to analyze the factors that can help explain and predict financial distress for non-financial firms. […]
GENDER PORTRAYAL IN MARITIME TOURISM ADVERTISEMENTS: EXPLORATORY STUDY
Karen A Blotnicky Candace Blayney Mount Saint Vincent University ABSTRACT Gender portrayal in advertising has been the focus of researchers for decades. In previous research, females were portrayed as being more submissive and playful than their male counterparts. This study builds on previous research by focusing on gender portrayal in tourism advertising in Maritime Canadian […]
RANDOM CONSISTENCY INDICES FOR ANALYTIC HIERARCHY PROCESSES
Levon R. Hayrapetyan Houston Baptist University ABSTRACT Analytic Hierarchy Process (AHP) is a powerful multi-objective decision making tool originally developed by Tomas Saaty (Saaty, 1980). It allows selecting overall the best choice among all possible alternatives based on multiple objectives. The relative importance (weights) of all objectives and the relative desirability of each choice with […]
THE INFLUENCE OF BODY OBJECTIFICATION AND HEALTH LOCUS CONTROL ON USING GYM SERVICES BY WOMEN
Sigitas Urbonavicius Aira Janonyte Vilnius University Saule Amirebayeva Reardon James Reardon Monfort College of Business ABSTRACT The growth of attention to personal appearance and image triggers increasing use of numerous services that typically include a combination of elements of health and appearance. Health and fitness clubs worldwide constitute an $83 billion and over 162 million […]
SMARTPHONE SECURITY APPLICATION: CONSUMER PERSPECTIVE
Nasim Z. Hosein Northwood University, Midland, Michigan, USA ABSTRACT The research focuses on a security application for smartphones, Last Call. The research was conducted to gain more information on whether or not users believe a security application is needed for today’s society. The application has four features which include calling a designated driver, calling a […]
