DOES THE MARKETING MIX AFFECT STREET FOOD CONSUMPTION IN THAILAND?
Apiwat Krommuang Opal Suwunnamek Krichanont Hothonhcum King Mongkut’s Institute of Technology Ladkrabang ABSTRACT This study was conducted to provide answers to the question of whether marketing mix affects the decision to consume street food. Street food is a food business that differs from other types of food businesses, as street food shops are located in […]
THE EFFECT OF ORGANIZATIONAL JUSTICE ON ITS CITIZENSHIP BEHAVIOR AMONG SALES PERSONNEL IN THE BANKING SECTOR IN JORDAN
Mahmud Alkailani Hasan Aleassa Yarmouk University, Irbid, Jordan ABSRACT The aim of the study is to explore the perception of Jordanian sales personnel of organizational justice ( OJ) and organizational citizenship behavior (OCB). It also explores the perception of distributive justice, procedural justice, and interactional justice. In addition the current study investigates the relationship between […]
DO PHYSICAL TRAITS OF SALES PROFESSIONALS PLAY A ROLE IN THE CUSTOMER DECISION PROCESS?
Steven Cates Kaplan University ABSTRACT The marketing literature has provided some insight into buyer behavior by discussing different frames of reference that consumers take. One such sociological phenomenon that has been discussed in the literature was developed by Durkheim (1897) and by Srole (1956) and Merton (1938, 1995) in the psychological literature known as anomie […]
THE ESTIMATION, ENSEMBLING AND COMPARISON OF METHODOLOGICAL TECHNIQUES USED IN MOTOR VEHICLE CRASH SEVERITY RESEARCH
Jill M. Bernard Bracy Fontbonne University ABSTRACT This study compares the performance of longstanding methodological techniques of multinomial logit and ordinal probit models with more recent methods of decision tree and artificial neural network models, and combines individual models into ensembles to test if the amalgamation of the multiple methodologies enhances the classification accuracy of […]
CONSUMER PERCEPTIONS OF SUSTAINABILITY: AN EXPLORATORY STUDY
Keith E. Ferguson Michigan State University Joseph F. Hair Jr. University of South Alabama Rui Vinhas Silva Ana Oliveira-Brochado ISCTE-University of Lisbon Muhammad Musharuf Hossain Mollah Western Michigan University ABSTRACT This study looks at consumer intentions to purchase sustainable products and services, and how that is related to their experience, met expectations, reference groups norms, […]
